Senior Associate Director, Market Research
University of Chicago
Department
Booth Marketing and Communications: Institutional Research and Strategic Insights
About the Department
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth is proud to claim:
-an unmatched faculty.
-degree and open enrollment programs offered on three continents.
-a global body of nearly 56,000 accomplished alumni.
-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment. For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.
Job Summary
Responsibilities
- Leads strategic market assessments and drives insights and recommendations. Leads comprehensive market research projects to help inform brand development, advertising strategies, and lead generation efforts for Chicago Booth’s diverse program offerings. Understands and informs marketing objectives, as well as School-wide objectives at large. Implements and informs machine learning models to enhance targeting, and psychographic data blending to inform decision making for different parts of the School.
- Generates analytical insights, and creates reports for the marketing team, the Deans, senior leadership, Booth’s staff, among others; ensures alignment with global strategy and program specific strategies and outcomes for new and ongoing initiatives.
- Expands the market research suite by in-housing work currently handled by contractors, enabling scale without increased workloads. Implements AI frameworks to automate data analysis, survey distributions, and coding infrastructure to improve operational efficiency.
- Designs and executes solutions to automate redundant tasks and processes within market research initiatives. Significantly enhances data collection and analysis practices for higher-level strategic initiatives.
- Strengthens partnerships and collaboration with various teams within Booth, including admissions and external partners, to integrate market research insights with editorial, digital, social media, and advertising strategies in alignment with advanced personalization efforts.
- Develops key performance indicators, reporting metrics, and automated reporting designs. Generates analytical insights and reports to guide marketing strategy for the Deans, senior leadership, and other stakeholders.
- Leads research projects, task forces and other initiatives to measure brand and program awareness globally, perception and market share; evaluates outcomes and recommends changes and adjustments in strategy as new trends emerge in the market.
- Conducts independent research and competitive analysis to assess market trends, audience behaviors, and preferences using quantitative and qualitative methods.
- Produces self-service dashboards and simplified tools for the users to be able to answer questions quickly and efficiently. Performs in a highly complex data infrastructure that requires agility.
- Manages projects of different scale and complexity including the logistics and respective timelines, and ensures that all milestones are met.
- Works with operations teams, project managers and operational frameworks to deliver work on a timely and integrated manner.
- Leads and develops methods to analyze complex data sets for the purpose of extracting and purposefully using applicable information. Develops and maintains infrastructure that connects medium to large complex data sets.
- Provides expertise to staff or faculty members in defining the project and applies principals of data science in manipulation, statistical applications, programming, analysis and modeling.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Certifications:
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Preferred Qualifications
Education:
- Bachelor’s degree in a related field.
Experience:
- At least seven years of experience in statistical analysis, survey design, survey fielding, market research and evaluation.
- At least two years of experience using business intelligence software such as Tableau, ability to tell stories through visualization.
- Demonstrated experience in survey design, research design, experimental methods, sampling methods, quantitative and qualitative research methods.
Technical Skills or Knowledge:
- Advanced statistical programming, data querying and manipulation using R, Python, SQL, or other comparable tools and languages.
- Proficient in the use of Microsoft Excel, and Tableau programming skills for data mining and to supplement and enhance data analyses.
- Skilled at working with survey applications such as Qualtrics.
Preferred Competencies
- Demonstrated leadership abilities to understand strategic direction, translate it to reasonable market research initiatives and deliver outcomes.
- Manage multiple projects simultaneously in a fast-paced environment with strong attention to detail and accuracy.
- Work with project management software and project managers for effective work delivery.
- Proven ability to work independently as well as on a team.
- Excellent problem-solving skills, verbal/written communication, and explain technical concepts to business audiences.
- Excellent communication skills for interacting with senior leadership and translating technical concepts to business audiences.
- Effective partnership development skills to build meaningful relationships both internally and externally.
Working Conditions
- This position is currently expected to work a minimum three days per week in the office.
Application Documents
- Resume/CV (required)
- Cover Letter (required)
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Role Impact
Scheduled Weekly Hours
Drug Test Required
Health Screen Required
Motor Vehicle Record Inquiry Required
Pay Rate Type
FLSA Status
Pay Range
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
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