Sr. Analyst, Advertising - CNN Data Analytics, Science & Insights
Warner Bros. Discovery
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
We are CNN... THE WORLD'S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.
Your New Role…
The CNN Digital Research & Analytics team is seeking a Senior Analyst to focus on digital advertising data insights and strategy. This role will play a critical part in monitoring the health of our digital advertising business, analyzing ad performance, assessing revenue drivers, and providing actionable insights to optimize monetization. Working closely with leadership, sales, ad operations, and product teams, the senior analyst will deliver data-driven recommendations that improve performance across our digital properties. This position will also support data governance initiatives, ensuring accuracy, consistency, and usability across our ad measurement framework.
Your Role Accountabilities…
Data Analysis – Monitor key revenue health indicators and identify anomalies in ads data to steer ad product and technical product investigations.
Reporting & Visualization – Develop and maintain intuitive self-serve reporting tools for product leads and other stakeholders using best practices in data visualization.
Analysis – Conduct ad hoc deep-dive analyses to unpack what's driving the impact for new product features.
Cross-Functional Partnership – Collaborate with business partners across growth, finance, engineering, and product teams to understand how they are driving change and to measure the impact.
Communication of Results – summarize findings to influence senior collaborators at CNN, communicating complex technical data into actionable business insights for both technical and non-technical audiences.
Quality Assurance – Ensure dashboards and reporting systems remain accurate, consistent, and updated as needed.
Qualifications & Experience…
1-2 years of experience in an analytical role, preferably in Digital Ads Analytics.
Proficiency in SQL, with an interest in growing that skillset.
Experience with data visualization tools such as Tableau, Looker, Power BI, Domo, or similar.
Strong written and verbal communication skills, with the ability to conveying complex messages and findings to diverse audiences.
Proficiency in Microsoft Excel and PowerPoint.
Solid time management skills, with the ability to juggle multiple projects effectively.
Nice to Have…
Bachelor’s degree or higher, preferably in a quantitative discipline.
Experience in digital media advertising with a strong understanding of key revenue health indicators.
Demonstrated ability to tell compelling business stories with data.
Experience working with cross-functional teams in support of agile product development.
Familiarity with DBT, or an eagerness to learn.
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $87,500.00 - $162,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.