Senior Staff Product Manager, Ad Experience (Video)
Warner Bros. Discovery
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
CNN Digital is looking for Senior Staff Product Manager to lead the vision and execution of our Video Advertising Products. As a Sr Staff Product Manager, you will play a critical role in defining, building, and maintaining our video advertising experience across our CTV, app, and web experiences.
This role is pivotal in shaping the future of video monetization across CNN’s digital platforms. You will own the roadmap and product lifecycle for ad-supported video experiences, ensuring CNN delivers premium, innovative, and revenue-optimized ad solutions that serve both our users and advertising partners.
You will collaborate closely with stakeholders in Engineering, Revenue, Sales, Ad Ops, Subscriptions, Strategy, Testing, Design – to name a few. The ideal candidate has an eye for revenue opportunities and understanding of working within Product, Design, and Technology organizations.
Your Role Accountabilities...
Roadmap - Develop the video ad product roadmap across web, app, and CTV. Identify high impact opportunities based on monetization and business needs, and translate opportunities into clear, prioritized, actionable product requirements.
Execution - Draft concise product briefs and product specs. Draft user stories, partner with app/CTV/web teams, and work closely with video and ad tech engineering team to ensure that they understand product requirements throughout implementation.
Ad Technology & Innovation – Deep experience within the video tech and ad serving ecosystem (i.e. Freewheel). Ability to ensure CNN is leveraging the lastest ad technologies. For example - server-side ad insertion (SSAI), dynamic ad decisioning, contextual and addressable ads, shoppable video, and new formats like pause ads or interactive overlays.
Product Discovery, Experimentation, Data Driven Decision Making – Partner with CNN leaders to define a video experimentation approach around our video ad experience. Work with Ad Technology teams to test and learn how to better optimize for user experience and revenue (AVOD and SVOD).
Communication – Communicate product roadmap, progress, and results to cross-functional partners including streaming, ad tech, sales, legal, other product teams, Rev Ops, Subs. Regular partnership with Digital Analytics, Ads, and Research teams to deliver comprehensive and concise updates.
Qualifications and Experience...
10+ years of experience in product management, requirement to have video and advertising product management experience
Proven success managing highly matrixed, complex product areas with multiple stakeholders, integrations, and cross-functional teams
Deep understanding and experience in the digital video ad ecosystem – programmatic video, viewability, ad serving
Best-in-class strategic thinking and the ability to translate business goals into actionable product plans (road mapping and key result planning)
Analytical mindset
Executive presence – comfort presenting to leadership
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $137,200.00 - $254,800.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.