About this role:

This newly created role leads a team of developers and bridges creative, production, and technology to deploy automation and artificial intelligence that transform campaign delivery. You will advance the In‑House Agency’s technology ecosystem—implementing platforms and content systems that increase output velocity, lower production costs, and strengthen creative quality at scale. This role follows a hybrid work schedule and can sit in Minneapolis, MN or San Francisco, CA. The Wells Fargo job profile is Marketing Senior Manager.

In this role, you will:

• Map & Align the Ecosystem: Map the creative technology ecosystem across agency teams including account/project management, creative, production, delivery, and channel teams; define handoffs, content models, and versioning to eliminate bottlenecks

• Evaluate, Pilot & Scale: Run proofs of concept and scale platforms (CMS, DAM, workflow, automation, AI) that improve speed, quality, and reuse

• Build the Capability Roadmap: Maintain a transparent, value‑based roadmap aligned to campaign and business priorities

• Design AI & Automation Workflows: Implement templating, component libraries, and AI‑assisted workflows; track impact (cycle time, throughput, rework, cost)

• Web & Content Delivery: Oversee builds for sites, landing pages, microsites, and interactive assets

• Standards, Accessibility & Governance: Establish coding standards, architecture, branching/version control, WCAG 2.2 AA accessibility, brand guardrails, and performance SLAs

• Content Systems & CMS: Evolve CMS and reusable models for omnichannel content and channel handoffs

• Toolchain Interoperability: Ensure tools work together seamlessly (CMS, DAM, marketing automation, ad platforms, analytics, CDP) to reduce duplication, confusion, and manual effort

• Change Management & Adoption: Create playbooks, training, and communications that drive adoption and new ways of working

• Vendor & Budget Management: Select and manage AI vendors and associated budgets

• Leadership: Coach and mentor, a high‑performing, geographically dispersed team of developers

Required Qualifications:

• 6+ years of Marketing, E-business, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• 3+ years of management or leadership experience

Desired Qualifications:

• Experience assessing creative technology needs and requirements on the agency side
• Experience leveraging automation, and AI to reduce workload and increase speed to market
• Experience translating creative strategy into scalable templates, components, and landing pages
• Experience rolling out training programs/playbooks to drive adoption of new tools and processes
• Experience with vendor selection/negotiation, budget management, and ROI measurement
• Experience leading, high-performing geographically dispersed teams

Office Locations & Pay Ranges:

• 600 South 4th Street - Minneapolis, MN ($153,000 - $239,000)
• 333 Market Street - San Francisco, CA ($167,000 - $260,000)

Pay Range

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to demonstrated examples of prior performance, skills, experience, or work location. Employees may also be eligible for incentive opportunities.

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.