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Analyst, Product Strategy - DSP

Yahoo

Yahoo

Product, IT
United States
USD 61,875-128,750 / year
Posted on Apr 9, 2026

A Little About Us

The Yahoo Product Strategy team is the driving force behind the global vision and execution of the Yahoo DSP. We sit at the intersection of innovation and execution, working closely with Product, Marketing, Finance, and Sales to ensure our platform exceeds the evolving needs of the world’s largest advertisers. Our team is dedicated to solving complex problems in Identity, Measurement, Sustainability, and Workflow to maintain Yahoo’s position as a leader in the programmatic ecosystem.

A Lot About You

As a Product Strategy Analyst (IC2), you will perform a range of assignments to support the DSP’s cross-functional domains. You will report to the Senior Lead of Product Strategy and work within prescribed guidelines to analyze market situations and impact the quality of our product roadmap.

  • Identify emerging market trends and customer needs to surface opportunities for feature enhancements.

  • Utilize AI-powered research and analytics tools to conduct competitive research and develop points-of-view (POVs) on market positioning.

  • Collaborate with Product Management to help prioritize backlogs based on data-driven insights and client feedback.

  • Support commercialization efforts by coordinating workstreams across GTM, Sales, and Marketing teams.

  • Gather and synthesize direct customer feedback to inform the evolution of DSP products and features.

  • Assist Finance in monitoring product margin management and executing fee strategy adjustments.

  • Serve as a subject matter expert for internal training sessions and sales enablement materials.

  • Contribute to executive-level updates, including Quarterly Business Reviews (QBRs) and domain-specific strategy decks.

Basic Qualifications

  • 4+ years of experience in programmatic media strategy, digital advertising, or ad-tech.

  • Bachelor’s degree in Business, Marketing, Data Analytics, or a related field (or equivalent practical experience).

  • Working knowledge of the programmatic ecosystem, including DSP/SSP dynamics and industry trends.

  • Familiarity with AI/ML concepts and their application within advertising technology, such as predictive bidding or automated optimization.

  • Proven ability to analyze moderately complex problems and provide actionable recommendations.

  • Strong verbal and written communication skills with experience presenting to cross-functional stakeholders.

  • Exceptional organizational skills and a commitment to detail-oriented project management.

Preferred Qualifications

  • Experience working in a global, matrixed organization across multiple time zones.

  • A focus on future-forward ad-tech solutions like cookieless identity and sustainable media buying.

  • Proficiency in data visualization tools (e.g., Tableau, Looker) to support strategic analysis.

  • Active engagement with industry thought leadership and ad-tech communities.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $61,875.00 - $128,750.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.