The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job establishes overall business strategy for product marketing, influencing executive-level decision-making through strategic insights. They collaborate with product development teams to ensure alignment with market needs and drive product awareness through effective communication. This role involves monitoring market trends to adjust strategies, ensuring that products resonate with target audiences and achieve business objectives.

Job Description:

Essential Responsibilities:

• Partner with Product, Marketing, and Sales teams to drive product commercial success


• Champion customer needs to ensure products address key pain points and deliver value


• Develop and execute go-to-market plans for new product launches and feature updates


• Build a deep understanding of markets, competitors, and regulatory landscapes to inform strategy


• Collaborate with client-facing teams to gather customer feedback and refine product positioning


• Support the launch of new markets and offers by coordinating with global and regional teams


• Lead the prioritization and execution of marketing campaigns to increase adoption and market share


• Provide expertise on product capabilities, value propositions, and best use cases


• Monitor product performance metrics and identify opportunities for growth and optimization


• Drive commercial readiness by developing positioning, messaging, and cross-channel launch strategies

Expected Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

PayPal is seeking an experienced Senior Manager, Product Marketing - Loyalty to drive our loyalty product marketing strategy and go-to-market execution. This individual contributor role will be responsible for developing and executing comprehensive product marketing plans that affect PayPal's loyalty initiatives and establishing specific, measurable goals for the loyalty product marketing function.

As a Senior Product Marketing Manager for Consumer Product Marketing - Loyalty, you will be responsible for developing product marketing strategies that drive product vision, go-to-market planning, and customer engagement. You will balance strategic planning with hands-on execution, including complex market expansion projects, advanced customer segmentation strategies, and product launch execution informed by deep customer insights and market intelligence.

Reporting directly to the Senior Director of Consumer Product Marketing - Loyalty, you will shape the strategy, and positioning for PayPal's loyalty products to deepen customer engagement, increase retention, and unlock new revenue streams. This role requires strong cross-functional collaboration with Product, Commercial, Design, Brand and Cross-Functional Marketing teams, strategic thinking to analyze market trends and customer insights, and a proven track record of driving product adoption and usage. You will deliver compelling value propositions that drive measurable business impact in PayPal's next era of marketing.

Key Responsibilities:

• Functional Strategy & Execution: Develop comprehensive loyalty product marketing strategy and translate into operational plans across multiple markets. Execute long-range strategic plans and measurable goals for the loyalty product marketing function.
• Product Positioning & Messaging: Develop clear, differentiated positioning for PayPal's loyalty offerings, grounded in deep customer insight and competitive analysis. Drive product vision and influence roadmap decisions across cross-functional teams.
• Customer & Market Insights: Partner with Insights and Analytics teams to identify adoption drivers, unmet needs, and market trends shaping subscription and loyalty engagement. Develop customer segmentation strategies to better target different customer groups.
• Cross-Functional Collaboration: Work closely with Product, Commercial, Design, Brand and Cross-Functional Marketing teams to drive go-to-market execution and product launches. Serve as strategic advisor on loyalty strategy and performance.
• Go-to-Market Execution: Lead the end-to-end go-to-market strategy for loyalty products including product launches, feature updates, and ongoing product marketing campaigns. Drive awareness, consideration, adoption, and growth across multiple markets.
• Market Expansion Projects: Execute complex market expansion projects, developing strategies that align with PayPal's loyalty portfolio goals and drive customer acquisition and engagement.
• Performance Monitoring & Optimization: Establish and oversee KPIs for loyalty program adoption, partnering cross-functionally to assess performance, identify optimization opportunities, and refine strategies throughout the product lifecycle.

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

San Jose, California | ($143,500.00 - $212,850.00 Annually)

Additional Location(s) | Pay Range:

Chicago, Illinois | ($130,500.00 - $193,600.00 Annually)
Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable. This role is also eligible for a range of benefits which may include, medical, dental, vision, life and disability insurance, parental and family leave, 401(k) savings plan, paid time off, and other benefits. For more information visit https://www.paypalbenefits.com.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.