The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job drives product strategy in alignment with a shared vision, collaborating with cross-functional stakeholders. It includes planning and implementing an architectural roadmap that balances innovative design with regulatory requirements and customer needs. The position assesses customer experience and establishes data-gathering mechanisms to measure product success through usability studies and market analysis. Responsibilities also encompass overseeing product profitability, leading operational reviews, and partnering with various experts to maximize efficiency in a dynamic environment. This job is an individual contributor.

Job Description:

Essential Responsibilities:

• Drives product strategy with cross-functional stakeholders consistent with the shared vision for the product or enabling platform.
• Plans and implements the architectural roadmap that balances innovative design and technical implementation, while balancing regulatory requirements, time-to-market, meeting customer needs and product profitability.
• Assesses the customer experience and customer needs in product requirements and decision making.
• Sets up data gathering mechanisms relative to the metrics that inform the success of products including usability studies, research and market analysis.
• Leads workstreams to include analytics, customer discovery, market research and competitive analysis to drive data-driven decision-making.
• Oversees product profitability measures, including budget.
• Plans operational mechanisms that drive execution and accountability including Product Reviews, Operating Reviews, and Business Reviews. Interfaces with product and technology leadership as needed.
• Partners with content strategists, data scientists, product designers and user experience researchers.
• Maximizes efficiency in a constantly evolving environment where the process is fluid and creative solutions are the standard.

Minimum Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Your Way to Impact

PayPal is looking for an analytical, organized, and results-driven Marketing Technology Product Manager to drive the strategy, roadmap, and delivery of owned and paid marketing capabilities. This individual contributor role shapes the technical product vision across omni-channel lifecycle marketing — influencing architectural decisions, leading cross-functional programs, and translating complex marketing needs into scalable, privacy-compliant solutions.

You will serve as the bridge between Marketing, Marketing Operations, Privacy, Legal, Architecture, and Engineering — driving alignment across high-priority initiatives with a focus on speed-to-market and business impact. The ideal candidate brings deep expertise in omni-channel marketing automation, cross-channel measurement frameworks, and data privacy compliance across owned (email, push, in-app) and paid media channels.

Career Level 8 – Role Framework

Your Day to Day

▶ AUTONOMY: Recognized as an expert in PayPal; participates in complex problem resolution.

Product Strategy & Roadmap Management

• Drive product strategy and roadmap with cross-functional stakeholders — aligning owned and paid channel capabilities to the shared Marketing Technology vision.

• Plan and implement the architectural roadmap balancing innovative design, technical delivery, regulatory compliance, time-to-market, and product profitability.

• Execute enterprise planning and requirements management in a privacy-compliant manner, spanning Marketing, Marketing Operations, Privacy/Legal, and 3rd party destination vendors.

• Facilitate communication between technical and non-technical teams to align on business priorities, roadmap, backlog management, and delivery timelines.

• Evangelize capabilities and features with marketing and marketing operations teams to drive adoption, growth, and efficiency.

• Lead operational mechanisms that drive execution and accountability, including Product Reviews, Operating Reviews, and Business Reviews.

▶ COMPLEXITY: Leads complex projects of diverse scope requiring an understanding of current business trends.

Customer Experience & Data-Driven Decision Making

• Assess the customer experience and customer needs as a core input to product requirements and decision-making.

• Establish data-gathering mechanisms to measure product success, including usability studies, research, and market analysis.

• Lead workstreams for analytics, customer discovery, market research, and competitive analysis to drive data-driven decisions.

• Collaborate with Marketing Analytics to define and implement marketing mix optimization solutions.

• Take ownership of product success metrics; synthesize competitive insights and represent the customer passionately in trade-off decisions.

▶ COLLABORATION: Determines methods and procedures on new or special assignments.

Omni-Channel Marketing Automation & Personalization

• Define requirements for omni-channel marketing automation capabilities, including data needed for activation across CRM, email, push, app, and paid media.

• Apply knowledge of best-in-class segment, content, and contact management strategies to enable real-time and near-real-time personalization.

▶ INFLUENCE: Awareness of impact on others and initiatives often result in global process improvements.

Data Management & Engineering Collaboration

• Manage requirements for data pipelines (ingress and egress) related to SaaS and 3rd party platforms; partner with MarTech Engineering to support targeting and analytics.

• Provide evidence-based acceptance criteria for capabilities and integrations; partner closely with Engineering on backlog grooming and sprint planning.

• Work with cross-functional teams (marketing, privacy, legal, analytics, data science, program, architecture, development) to drive alignment and global use case analysis.

• Champion Agile delivery excellence by documenting actionable EPICs and user stories.

• Oversee product profitability measures, including budget planning and monitoring.

What Do You Need to Bring

Experience & Skills

• Minimum 12 years of relevant experience and a Bachelor’s degree or equivalent.

• Deep Marketing and Marketing Technology domain expertise, including B2C lifecycle growth marketing and B2B lead management — with proven ability to define OKRs, measurable KPIs, and drive clarity of execution for stakeholders.

• Proven background in Marketing stakeholder management, backlog and requirements management, solution discovery, and engagement measurement for Lifecycle Growth Marketing across owned and paid ecosystems (e.g., multichannel hub tools powered by real-time CDP, ABM, visitor intelligence, owned and paid media activation and measurement).

◦ Examples of multichannel hub marketing platforms: Adobe Journey Optimizer, Braze, Salesforce Pardot

• Proficient in marketing data privacy and compliance standards, with a strong understanding of GDPR, CCPA, and other regulations impacting owned and paid media data practices.

• Proven track record of working with cross-functional teams — including Marketing, Marketing Operations, 3rd party vendor platforms, Architecture, Engineering, Information Security, Privacy, and Legal — to deliver solutions with speed to market.

• Strong understanding of behavioral analytics and cross-channel measurement frameworks for owned and paid channels.

• Ability to enable activation and adoption of cross-channel reporting for use cases you activate, providing real-time performance insights and optimizing targeting segments.

Technical Skills

• Advanced requirements management, data analysis, and analytics skills for MarTech capabilities and features.

• Expertise with omni-channel marketing automation capabilities and the data requirements for activation.

• Knowledge of best-in-class segment, content, and contact management strategies to enable real-time or near-real-time personalization.

• Proven partnership with Engineering for backlog grooming and sprint planning in support of configuration, services, and data integration (ingress and egress).

• Expert at providing evidence-based acceptance criteria for capability and integrations with engineering teams.

• Agile excellence — ability to set an example by following best practices; optimization mindset that drives automation and engineering-focused products in Agile and Lean environments.

Preferred Qualifications

• Excellent written and verbal communication skills, with the ability to explain technical concepts to non-technical stakeholders.

• Strong collaboration skills with cross-functional teams including marketing, data science, engineering, and media buying teams.

• Technical product mindset with the ability to propose product requirements and work with the business to drive detailed business requirements; experience managing multiple parallel workstreams.

Education

• Bachelor’s degree in Computer Science, Digital Marketing, Data Science, or related field.

• Certifications in Adobe Experience Platform, Google Marketing or related disciplines are a plus.

Subsidiary:

PayPal

Travel Percent:

0

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The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York | ($196,500.00 - $291,500.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently. Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes. Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.