Consumer Insight Sr. Analyst (Part-time)
The Walt Disney Company
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Consumer Insight Sr. Analyst (Part-time)Req ID:
10119377Job Description:
At Disney, we are storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. You’ll help inspire the magic by enabling our teams to push the limits of entertainment and create the never-before-seen for audiences around the world!
The Consumer Insight (CI) team is a key part of CIMA (Consumer Insight, Measurement, and Analytics), an organization within Disney Experiences and Finance responsible for informing strategy development and influencing decision-making company wide. Consumer Insight’s role is to drive business value and consumer centric decision-making by deeply understanding both the consumer and the complexities of our business, leveraging actionable insights to identify new opportunities and execute strategies that meet desired business goals. We can only achieve this when we anticipate and address consumer needs and behaviors in ways that optimize the guest experience and drive improved business performance.
To enable the continuous development of key metrics and rich insights, CI’s internal quantitative research capabilities include survey instrument development, digital and in-person survey administration, structured and unstructured data management, research account services, and advanced technology platforms. Additionally, CI executes qualitative primary research, leverages an extensive array of secondary research sources, and partners with external research agencies to gain deeper understanding of market trends. Internal partners of CI span all functions and lines of business across the enterprise, including Walt Disney Imagineering, Global Business Development, Creative Entertainment, Marketing & Sales, Theme Park Operations, Resorts Operations, Merchandise, Food & Beverage, Revenue Management, Pricing, Forecasting, Public Affairs, and many others.
This role will report to the Manager - Consumer Insight.
What you will do:
We are seeking a Senior Analyst who will be responsible for providing breakthrough insights with a primary focus on global franchises and characters. These insights will be used to drive future strategies, identify opportunities, and mitigate risks. The Senior Analyst will support the team on all phases of the market research process including needs identification, project design/management, survey/discussion guide design, liaising with internal field team and external vendors, analysis, synthesis and presentation of objective, clear and actionable insights. The successful candidate will have proven success in designing, executing, managing, and leveraging actionable consumer research applying industry-leading tools, innovative techniques, and research methodologies both in the qualitative and quantitative arenas while encompassing secondary resources.
What you will need:
Minimum 3 years relevant, hands-on experience in related field (e.g. market research, business analytics, strategic planning, market assessment, new product development)
Critical thinker, able to sort through complex business issues and to think out of the box-willing to try different research approaches.
With Manager’s support, ability to build an analytic plan, design questionnaires, and analyze, synthesize and summarize data leading to actionable recommendations.
· Manage market research projects including key contact with stakeholders on research initiatives, and interface with research suppliers when appropriate.
Excellent written and oral communication skills with experience in synthesizing disparate and sometimes contradictory learnings. Demonstrated use of presentation software and other media tools to tell a compelling and engaging story.
Flexible and nimble - can adapt to changing priorities. Comfortable navigating and excelling in ambiguous environments with no playbook for success
Hands-on experience mining and synthesizing primary and secondary data sources
Ability to partner and work well with various levels of the organization
Demonstrated experience with complex product or experience centric, creative research studies.
Ability to be flexible with work schedule, including days, nights, weekends, and holidays
Demonstrated ability to handle confidential information
Undergraduate degree or equivalent experience in relevant areas include, but are not limited to Behavioral Economics, Psychology, Sociology, Business Economics, or Cognitive Science
What will set you apart:
Experience in researching unique, "emotional" brands
Management consulting, strategy, foresight, or agency experience
Experience working with artists, designers, and other creative professionals
Experience in theme parks, hospitality, or entertainment
Knowledge of overseas markets and a global outlook
Understanding of early-stage new product development.
Champion of new ideas and new business opportunities
Hands-on experience with SAS/SPSS or similar package
Knowledge and application of data visualization software, e.g. Tableau
Master’s or doctoral degree or equivalent experience in social sciences, business, or other relevant field
Additional Information:
This position will be located in Celebration, FL.
This is a Full-Time position.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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Job Posting Segment:
MarketingJob Posting Primary Business:
Consumer Insight-Measure & AnalyticsPrimary Job Posting Category:
Customer Research Analytics & ModelingEmployment Type:
Part timePrimary City, State, Region, Postal Code:
Celebration, FL, USAAlternate City, State, Region, Postal Code:
Date Posted:
2025-05-01This job is no longer accepting applications
See open jobs at The Walt Disney Company.See open jobs similar to "Consumer Insight Sr. Analyst (Part-time)" AnitaB.org.