Sr Analyst, Brand Insights
The Walt Disney Company
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Sr Analyst, Brand InsightsReq ID:
10124281Job Description:
Job Summary:
The Brand Insights team is a highly visible group that is charged with evaluating the performance of The Walt Disney Company’s portfolio of brands and to deeply understand the entertainment consumer’s sentiment, needs, and behaviors across the world. Using data and insights, the team plays an integral part in key business decisions and helps maximize the potential of The Walt Disney Company brands globally. The Brand Insights team works in a consultative manner across all aspects of Disney’s business portfolio to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on strategic brand opportunities.
The Brand Insights team dual reports into Brand Management (Corporate Segment) and Studio Research & Analytics (Disney Entertainment Segment).
Reporting to the Senior Manager, the Senior Analyst is responsible for supporting and managing projects, analyzing data, and communicating insights to Senior Executives on brand performance and brand driving topics. As the key analytic resource on a wide variety of high-profile projects, the Senior Analyst prepares the data that drives decision-making at the highest levels of The Walt Disney Company.
Responsibilities:
Day-to-day management of tracking studies to measure performance of TWDC brands and competitors around the world; includes gathering survey inputs, managing large data files in Excel / SPSS / Q Research Software, reporting in PPT, and ad hoc analyses
Support custom research projects to evaluate and understand brand health, brand sentiment, brand marketing campaigns, and corporate social responsibility efforts in collaboration with stakeholders and other business units both domestically and internationally
Conduct ad-hoc analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into brand strategies
Synthesize primary research, syndicated research, and cross-segment data sources to develop a clear POV on initiatives that span The Walt Disney Company’s portfolio of brands
Assist in developing story-driven decks and presenting findings to stakeholders across the organization
Skills/Experience:
3+ years experience in a market research/consumer insights, consulting, or analytics role
Strong analytical skills
Ability to manage multiple large data sets including trended files and market files
Experience creating presentations that clearly communicate data and research findings
Strong project management skills and ability to execute quality work within tight deadlines
Strong verbal and written communication skills
Solid presentation skills
Ability to work in a team environment as well as independently
Ability to work in an environment with multiple priorities
Mature, enthusiastic, and demonstrates a strong collaborative and consultative approach
Preferred Qualifications:
Experience with consumer research (designing questionnaires and analyzing results)
Experience using statistical software packages like Q, SPSS, or similar
Experience managing global tracking studies
Entertainment industry experience highly preferred, but not required
Strong Excel experience is a plus, but not required
Strong PPT experience is a plus, but not required
Education:
Bachelor’s degree or equivalent experience
Job Posting Segment:
Corporate Brand ManagementJob Posting Primary Business:
Brand Insights & AnalyticsPrimary Job Posting Category:
Market/Audience Research - StudiosEmployment Type:
Full timePrimary City, State, Region, Postal Code:
Burbank, CA, USAAlternate City, State, Region, Postal Code:
Date Posted:
2025-06-24This job is no longer accepting applications
See open jobs at The Walt Disney Company.See open jobs similar to "Sr Analyst, Brand Insights" AnitaB.org.